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April 2008 
Fair Trade Where You Least Expect It
Posted on Apr 9th, 2008
by 
Damien
Damien
As part of their Earth Month promotion, Wal*Mart released a new line of sustainable coffees this April 4th which includes: Sam’s Choice® Fair Trade Certified House Blend, Sam’s Choice® Fair Trade Certified Espresso and Sam’s Choice® Fair Trade Certified French Roast, which are now available at all 3500 Supercenter locations. All 4800 Wal*Mart stores will carry these coffees by the end of the month. Co-presented by Café Bom Dia and Sam’s Choice®, the coffees represent a huge win for the Fair Trade movement and will create tremendous impact on the lives of the 3,600 Brazilian Fair Trade farmers that produce the coffee. Café Bom Dia, the world’s first carbon neutral coffee company, is proud to offer these new Fair Trade Certified products to Walmart customers. We hope that Fair Trade advocates and Wal*Mart critics alike will see this as a strong step forward in the movement to expand the availability of sustainably produced, Fair Trade coffee!
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